WHAT WE DO
One size does not fit all and you need to find the right mix within complex inventories of properties.
We segment your portfolio, not just on bedroom size, location and the properties features, but by holiday experience and vitally by your property owners expectations. Not all potential guests and home owners are after the same thing and interpret value differently.
We want to empower you to get the right financial and occupancy mix to your property owners through drawing in the most appropriate guests, with good data at the forefront of good decision making.
OCCUPANCY FOCUS
Maximising guest bookings. How do we get your guests to find your properties and vitally, follow through with a booking.
YIELD FOCUS
Targeting high value bookings over quantity, where holding out for the ‘right price’ is worth it.
HOLIDAY EXPERIENCE
When people are planning their holiday , whether as a couples getaway or a big family thing, this will influence which of your homes they want to book.
Channel management
Where are people booking your properties? Different places draw in different target markets, whether its big on Booking.com, a ‘guest favourite’ on Airbnb or direct followers of your brand.
Pacing & analytics
Comparing year on year may be the obvious benchmark and is very helpful, but perhaps there is underlying reasons that this could be misleading such as changes in the market or nights available excluding owner usage.
We’ll keep you up to date on how your portfolio and individual properties are pacing, what market trends we are seeing and share insights on how we can help you make the most of an ever changing market.
Comparable sets
If you put your guest hat on, which nearby properties would you say are in contention for guests in making the choice to book your individual place? These may even be other properties under your mangement and this assesment might not always be obvious.
We’ll assess a tailored list of comparables to keep a close eye on in assessing the properties position within the larger local market.
Season & peak dates
Demand behaves differently at different times of the year, whether in a beach, urban or a rural market and we want to help you make the most of those key dates. Knowing what those key data points are and how to interpet them the right way is vital.
We’ll set up custom profiles to target these key dates, whether its a long weekend, a planned local event or your high season, our approach will be based upon data and with a flexible approach to adapt.
Booking windows
The importance of finding when guests are intending to book is difficult to understate and influences everything. Guests behave differently between those who book almost a year out compared to a week out. When do your guests want to book and how can you influence and gain the most out of this?
We’ll assess this and match an approach with your own risk tolerance, whether your keen to lock in from months out or willing to hold out for the higher potential results, but with less certainty.
Length of stay
How do your operations support back to back bookings? How do you minimise the risk of missing out on a longer, higher value stays if a short booking blocks out the calendar?
We work with you to find that right balance for you and to match the markets expectations. Never go below a minimum threshold, but having a flexible approach can help match guests booking windows and fill calendar gaps.
Visibility & conversion
You might have the best places and at the right price, but if guests don’t find them, what’s the point?
We’ll get across the data as to where your bookings for different properties and locations are drawn from and help you find the right way to make the most of that, whether its encouraging those direct bookings or leaning into your OTA strategy.
Change management
Many property managers are still working in a fixed priced environment, justifiably creating confusion when significant changes are made. Making sure your team are across the details at a high level to explain confidently with your property owners how we can help them succeed.
Numbers & graphs aren’t everyone’s cup of tea. If dynamic pricing is new to you and your home owners, we are here to help educate, inform and share what we want to do and how we can get there in plain language.
Cost structure
How are your bookings broken down in full? Do you pay the cleaners direct or do you pass it on to your property owners? Where do your fees ranging from your after hours support, PMS & software stack get covered? Do you pass on the OTA fees or do you absorb them?
We’ll discuss this with you to get across your approach, as these fees make up a huge amount of a booking, especially regarding fixed fees that overly impact short stays. Perhaps there are some ways to improve this to make your properties more competitive.
Property level reporting
If your property owners want periodical, specific reporting about their property that helps you communicate and advocate for actions, we can help. Whether its a quick one pager to share, or a more indepth analysis, this for example can be useful for new propertys onboarding.